I thought about that crazy price for a long time. Wouldn't it be smarter for them to charge $7 for the ticket--still a bargain compared to most of the theaters around--and $3 for the popcorn? I would have bought that popcorn without a thought.
I saw 3 people in the pretty-full theater with popcorn. 3 out of about 100 is not very good popcorn sales, not very good marketing strategy I'd say.